Branding with Intention
AutoFocus Creative delivers high-impact visuals with grit, power, and authenticity. With decades of experience in commercial photography, we partner closely with clients to capture the real people and stories behind their brands – on location, in the moment, and with purpose.
Autofocus Creative, by Eric O’Connell photographer, is rooted in authentic visual storytelling that captures the real-world soul of a brand – rugged, or refined. We specialize in creating imagery that feels lived-in yet intentional, helping brands connect with their audience through atmosphere, craft, and a strong sense of place.
“True creative professionals. AF will give you what you want + more creatively, and they’ll hustle and stick to the plan professionally.”
“AFC is great to work with. Their client experience is amazing...I’ve never worked with anyone so professional and so down-to-earth.”
“Eric at AutoFocus Creative is one of the most proactive and trustworthy people I’ve ever met. He is very socially aware, hard-working, a born leader, and a great people person.”
“Autofocus Creative is a detail-oriented and personable company. They make the subject and his crew very comfortable on set. True professionals and excellent photographers.”